Dingdong IPO: What to know about Dingdong

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By :  ,  Financial Writer

Dingdong IPO: What to know about Dingdong

What we know about the Dingdong IPO?

Dingdong Maicai filed for a US IPO on June 8 2021. The flotation could see the company raise around $500 million, with the business reportedly targeting a valuation in excess of $6 billion.

It is unclear when the listing will take place, but sources have suggested the end of June.

What does Dingdong do?

Dingdong Maicai is a Shanghai-based groceries app, enabling its customers to order on-demand fresh goods via a network of ‘front warehouses’. These premises are strategically located close to residential areas to enable the company to provide a 30-minute delivery guarantee. Its service currently covers major Chinese cities such as Shanghai, Beijing, Shenzhen, and Hangzhou.

The company was founded in 2017 by serial entrepreneur Liang Changlin and attracted venture capital funding from the likes of Sequoia China and Qiming Ventures, with other stakes owned by Tiger Global Management, Gaorong Capital, Fortune Capital and more. Dingdong moved quickly to triple the number of its distribution centres to 345 in seven months.

By February 2020, Dingdong reportedly processed around 300,000 orders daily during the coronavirus outbreak in Shanghai, and the year’s revenue figures totalled some $1.7 billion. As of January 2021, it had opened groups in nearly 30 cities across the country, with about 1,000 warehouses, and counts around 6.9 million customers as its monthly userbase.

The company’s closest rivals in the space include Alibaba-backed Hema, Meituan Maicai, Tencent-backed Missfresh, and JD Daojia. Internationally, US-based Instacart is operating a similar model.

How does Dingdong make money?

Dingdong makes money through the sale of groceries through the app. Currently, this figure is not sufficient to turn a profit, leading some commentators to question the efficacy of the ‘distributed mini warehouse’ or DMV model, a term used to encapsulate the blending of storage and distribution employed by Dingdong and its rivals.

What is Dingdong's business strategy?

Dingdong’s approach makes full use of big data, employing proprietary data models to enable the company to predict future orders and customer habits.

The company’s business strategy, following a potential IPO, will likely be to increase market penetration in the regions it currently services as well as expand into new territories. The company has indicated that a proportion of the funds will be put towards upstream procurement capabilities, with further investment in its retail cloud business, including R&D.

After it raised $700 million in April 2021, Dingdong set out to improve its supply chains, with a large portion of prior spending going towards advertising and front warehouse capacity.

Is Dingdong profitable?

Dingdong is not profitable as yet, and the company’s sector is a notoriously tough environment to grow margins. For example, the order fulfilment outlay for Dingdong, encompassing delivery partner fees, packaging, and miscellaneous logistics costs, reportedly amounted to around two times net revenue per order for 2020. There may be concerns among would-be investors that order volume growth may not be sufficient to increase profitability any time soon, and so controlling burn rate for companies using the front warehouse model is a talking point.

For comparison, US grocery delivery operator Instacart was reportedly losing $25 million a month several years into the company’s journey. 

How much is Dingdong worth?

It is hard to say how much Dingdong is worth in advance of its planned IPO, as it does not disclose information regarding its funding rounds, and financials are also tricky to come by. However, as mentioned above, the company may be looking to target a valuation of around $6 billion for the IPO.

Who owns Dingdong?

DiDi’s ownership is split between a variety of shareholders, including Changlin at around 30% and a range of financiers as mentioned above, with Internet Fund V Pte. Ltd. owning a 5.7% stake and General Atlantic Singapore DD Pte. Ltd and SVF II Cortex Subco (DE) LLC owning 5.6% of the company.

According to Crunchbase, 22 investors have a stake in the company, with the most recent raises led by SoftBank Investment Advisers in May 2021 and DST Global in April 2021. Funding has been achieved over seven rounds so far, to the tune of $1.3 billion.

Key personnel at Dingdong

DiDi has a number of key personnel that have helped progress the company to its expected IPO valuation. Here are some of them.

Position

Name

Founder and CEO

Liang Changlin

CTO

Xu Jiang

CSO

Joy Yu


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