Everything you need to know about the Oatly IPO
Rebecca Cattlin February 26, 2021 10:53 AM
As oat milk sales surge, becoming the fastest-growing plant-based milk category, Swedish brand Oatly has announced its intention to hold an IPO. Discover everything you should know about Oatly before it lists.
What is Oatly?
Oatly is a Swedish vegan milk maker, producing a sustainable alternative to dairy products using oats. It was formed in the 1990s following research from Lund University, which led Oatly to patent its enzyme technology that turns oats into a milk substitute.
When is the Oatly IPO?
A date for Oatly’s IPO remains unknown. But the company Oatly announced on Tuesday 23 February that it had submitted a confidential filing for an IPO with the US Securities and Exchange Commission. The offering is expected to take place following the SEC’s review, depending on market conditions.
Oatly’s IPO would raise money to fund growth, as well as a chance for existing investors to cash in on their holdings.
Find out more about potential upcoming IPOs in 2021.
How much is Oatly worth?
Oatly is currently predicted to be valued as high as $10 billion in its US listing. Largely because the IPO is expected to be extremely popular thanks to the IPO boom and the growing interest in sustainable – specifically plant-based – stocks.
Oatly’s IPO has been likened to that of vegan food tech Beyond Meat – the world’s first public vegan meat alternative. If Oatly’s IPO is anything like Beyond Meat, it could be an exciting day when the company does list. Beyond Meat (BYND) shares were initially priced at $25 but quickly began trading at $46 a share, before ending its first trading day at over $65.
How does Oatly make money?
Oatly makes money through sales of its oat milk but the brand does also make plant-based ice cream, custard, cold coffee and yoghurt. Oatly’s signature milk is widely used as a household alternative, while its ‘barista’ oat milk is used in cafés to create milk for cappuccinos and macchiatos.
The company has also made money through nine funding rounds. Aside from its controversial backer Blackstone, Oatly has received funding from Oprah Winfrey, Jay-Z’s Roc Nation company, Hollywood actor Natalie Portman and the Belgian family investment group Verlinvest.
Is Oatly profitable?
As far as we know, yes. Oatly had revenues of approximately $200 million in 2019 – double the previous year – and was aiming to double its sales again in 2020, but no figures have been made public.
We do know that Oatley’s sales have skyrocket throughout the pandemic, which has accelerated the trend toward dairy alternatives. In the US, total sales of non-dairy milks rose 23% to approximately $2.2 billion in 2020, while sales of oat-based products reached $288 million.1
What is Oatly’s strategy?
Oatly’s strategy is based on the growing demand for plant-based equivalents to dairy. The movement away from dairy is largely fuelled by environmental concerns — especially around gas emissions from cattle — and research that dairy-free food is healthier. Demand for Oatly's products has been so great, that in early March 2021, the company announced it would be opening one of the world's biggest plant-based dairy factories in the UK as early as 2023.
Since its founding, Oatly has especially been popular among younger generations thanks to its conscious sustainability-based mission. But in 2020, it faced considerable backlash over its decision to receive $200 million in funding from investment group Blackstone.
Consumers criticised the private equity group’s sustainability credentials and its chief executive Stephen Schwarzman’s history of supporting Donald Trump. In 2019, the Blackstone Group financed companies that contributed to deforestation in the Amazon – not something Oatly consumers thought aligned with the brand’s ethos.
At the time, a spokesperson for Oatly said they were hoping ‘their investment in Oatly will set an example and create a ripple effect in the financial community. We have the opportunity to show how companies built around sustainability are not only commercially viable, but also strategic investments for the future.’
Who are Oatly’s competitors?
Oatly’s main competitors are companies such as Danone – which produces the plant-based Alpro brand – organic food delivery firm Abel & Cole, and plant-based yoghurt company Chobani. In fact, Chobani has also reportedly been considering a listing, which has also been valued between $7 to $10 billion.
Who owns Oatly?
Oatly is a self-proclaimed independently run and owned company, although it lists the following owners:
- China Resources
- Blackstone Growth
- Orkila Capital
- Rabo Corporate Investments
- Private individuals and employees2
Who are the directors of Oatly?
Chief Executive Officer
Chief Operating Officer
Global Chief Creative Officer & Creative Director
Senior Corporate Coordinator
CIO & Head of Business Technology Message
How to trade Oatly shares
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